This is an interesting theory which I have never really thought about until recently, and now I feel like I have been sucked in without even noticing it. I wish I could remember who originally came up with this theory but I know it was a YouTuber, and if I can ever find them I will come back and update that info.
BUT. What is the Pop? It’s that one – four shades that sucks you into that palette full of browns and neutrals. This immediately makes us feel like we HAVE to buy these products and they are brand new and we couldn’t possibly be able to have this in our collection somewhere else… What is this you say? This couldn’t possible be happening! Let me show you….
Do you see whats happening here? When I originally found this my mind was blown, so the next time you are hitting that makeup aisle, cover up the brights… and see if you already have that palette in your collection, because I bet you do!