This is an interesting theory which I have never really thought about until recently, and now I feel like I have been sucked in without even noticing it. I wish I could remember who originally came up with this theory but I know it was a YouTuber, and if I can ever find them I will come back and update that info.
BUT. What is the Pop? It’s that one – four shades that sucks you into that palette full of browns and neutrals. This immediately makes us feel like we HAVE to buy these products and they are brand new and we couldn’t possibly be able to have this in our collection somewhere else… What is this you say? This couldn’t possible be happening! Let me show you….
Do you see whats happening here? When I originally found this my mind was blown, so the next time you are hitting that makeup aisle, cover up the brights… and see if you already have that palette in your collection, because I bet you do!
Ccosmetic Chaos 
I never realized this. My mind is absolutely blown! I love browns and neutrals but this really makes me want to take a good look at my palettes.
LikeLiked by 2 people
Right? I was like holy shit… is almost everything I own lol
LikeLike
I know this is true for me, I’m drawn in by the unusual shades. The funny thing is when I get them home, I use the neutrals more. LOL!
LikeLiked by 1 person
That’s always how it happens lol
LikeLike
It was Thrift Beauty who dubbed it the Pop Effect I believe. And so true. It’s why have opted out of buying the Jacklyn Hill palette in favor of PUR My Little Pony!
LikeLiked by 2 people
Thank you!
LikeLiked by 1 person
Do you have her link so I can credit?
LikeLike
No! I saw her video, but do not sub to her channel.
LikeLiked by 1 person
Now im going on the hunt!
LikeLike
Happy hunting! Sorry I can’t be of more help.
LikeLike
oh wow you are so right about this!!! :O Can’t believe I’ve never noticed this before! thank you for sharing the info! ❤
LikeLiked by 1 person
Came from thrift beauty! Someone told me I remember now! Spread the message to the people!
LikeLiked by 1 person
I sure will!!! Have a great weekend! -xoxo-
LikeLike
That is why I own more single shadows than palettes!
LikeLiked by 1 person
Single shadows always die in my collection lol
LikeLiked by 1 person
I know the feeling, haha! But every time I get tempted by a new palette, I dig through my singles and find that I own similar shades already.
LikeLiked by 1 person
I should be doing the same and then doing posts based on that
LikeLiked by 1 person
Will take note of this when I buy palettes. I have so many that are similar to each other
LikeLiked by 1 person
Me too 😦
LikeLiked by 1 person
I was at Ulta tonight & was eyeing a palette from ColourPop. Like seriously thinking of breaking my palette no-buy for it. But the more I looked at it, the more I realized I had those exact same shades (or pretty damn close) in my Sedona Lace & Lorac Unzipped palettes. So it didn’t come home with me.
LikeLiked by 1 person
It’s true I’ve been doing that more as well …. it’s hard to get anything original anymore
LikeLike
Truth. I did get a liquid shadow from Models Own that is like nothing I had (which is rare). Gonna play with it tomorrow. Got a small collective haul going up on the blog Monday or Tuesday.
LikeLike
Good marketing catch. 🙂 I’ve noticed a similar thing in clothing stores, and maybe you have, too – you’ll walk in and see a rack of tees in a rainbow’s worth of colours. It’s so beautiful, you want them all! Then you buy a couple and get home and you’re all, “Huh, well, this is a black tee and this is a pink tee, and it’s not quite as cool as when I was in the store surrounded by the entire rainbow of colours.” That rainbow of choice dazzles us a bit, draws us in like magpies. Only works if you buy the entire rack of colours, which I guess is precisely what they want!
LikeLiked by 1 person
You are absolutely right except when I do it it’s like… a black tee a white tee and if I’m feeling crazy a blue one lol
LikeLike
I mentally cover up the brights anyway, I never wear them! 😆 But yes, this is a great reminder.
LikeLiked by 1 person