Somewhere along the line, we as beauty consumers lost our sense of humour, and everything has become a cause, and Tarte is bearing the brunt of it. We all talk a big game about be inclusive and understanding, without jumping to conclusions. Justice is fair, let the system work, be a good person etc etc etc.
It’s just makeup. I can’t say this enough times, IT’S JUST MAKEUP, IT’S NOT THAT SERIOUS. No[ one is going to die, and we aren’t curing cancer.
Tarte posted a picture on April Fools day of this ‘Release’ and people went MENTAL. 
I have never seen so many ridiculous comments on a post, to the point where the company decided it best to just pull down the photo. A few things
- It was April Fools, lots of brands ended up posting joke releases/sales etc. That’s what April Fools is about, its just about a quick jab of comedy or fun. PUR posted a sale for 100% off site wide until noon. No one came after them
- Even if you do like the palette and you wish they would actually release it, now with the people so angry that it;s not real Tarte will actually put it into productions.
- The name was ‘icy betch’ Of course this wasn’t real! Tarte would never release something like that. They aren’t UD or Nars, where their naming conventions are ridiculous.
If you want to see some tea, go check out the comments on Trendmoods update post on this palette. People are outraged that Tarte was “lying’ ‘false advertising’ ‘this kind of a teaser is just NOT funny’
Get over it guys. It was a joke.
Ccosmetic Chaos 
It is a nice palette, but I wouldn’t get angry over it. I don’t think anyone should take anything seriously on april 1st, to be honest.
I just saw this video a few days ago, and while she is hilarious, it made me sad, because she was getting flack even for that. Can’t even make fun of your own trolls without it being a thing.
I should have stuck to my no reading youtube comments on vids rule, haha.
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I’ll have to check out that video… I’m so annoyed about this whole thing. I wasn’t going to write about it because I didn’t want to add fuel to the fire but it’s STILL happening so I’m kind of done with it
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I actually even heard mention of it, though I didn’t know what everyone was talking about at the time. Glad to be sort of in the know now.
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I didn’t even know some folks were butt hurt over this!! I quit reading comments on popular Instagram pages a long time ago. I’m so tired of everyone bitching just to bitch. You said it right – Its just makeup!!!!!! Some take it was too seriously. Also, when did everyone get so sensitive that no one can take a joke anymore?
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I have no idea but I worry about the future of true comedy.
Either way even if it was a good way to tests the response of an upcoming palette it was a great way to do it
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I actually quite like the look of the palette 😂
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So do I. But that’s why people were pissed that they “actually came up with a good idea and it’s not even real”
Could have been a teaser for sure
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Yeah I hadn’t heard about this but I think if people have caused a drama over it then it probably wouldn’t get released now anyway!
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Should be interesting to see what happens
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Ugh, people need to RELAX!!! Great post, keeping things in perspective is so important! 💙💜💙💜
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Agreed
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Love that you wrote this post and I would love this palette too! I don’t understand people getting upset over April Fools 🙄
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Like man I feel like PUR ran a bigger risk saying 100% off entire site sale. That’s a false advertising suit all over the place
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Wait, I don’t get it. What exactly are people mad about? The fact that this palette isn’t real? I’ve heard some people talking about it since April Fool’s and they seem to say “oh, I’m disappointed it’s not real” but they didn’t seem to be in a complete rage about it. I never saw the original post from Tarte but I didn’t realized it was called Icy Betch until the next day. LOL hilarious that people thought it was real.
People take makeup WAY too seriously – an eyeshadow palette is nothing to get worked up over.
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No kidding I totally agree. I would direct you to the original post but Tarte had to pull it off because people were so pissed about it not being real. I’m hoping it’s just residual anger about the shade range on shape tape
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OH FFS! It was an APRIL FOOL’S joke! Get over your petty selves. Wow. This is why we can’t have nice things. People take stuff WAY too seriously now. Everyone is so easily offended and butthurt over the stupidest things. Everyone needs to take a good 3 large steps back and take a good look at themselves. Just… Jebus Frickin’ H Crimbo in a taxicab! Come on, son! Chill the eff out. It’s only makeup.
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I couldn’t have said it better myself and I always say Jesus Chris on a cracker…. I might steal yours. It has more pizzazz lol
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I alternate between taxicab & treadmill. 😂
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Man, I can’t read comments on sites like Trendmood without getting angry. It’s like Tarte named the palette KNOWING that everyone who saw it would become an “icey betch” themself. It was a blatant joke IMO and even if it wasn’t WHO CARES!
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I try not to read them anymore but every so often one will jump out at me and I’ll be like wtf. And then it’s just tea all over the place
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I don’t know why peot get so upset over April fool’s day pranks. Benefit “released” eyebrow perfume for April fool’s day which I actually thought was hilarious lol
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Oooo I didn’t see that one but that’s hella funny!
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